Demand for embedded application-aware network solutions is coming primarily from mobile operators as new applications and services are hitting the network daily with widely varying traffic patterns and bandwidth needs. Revenue is lagging, traffic is growing, and users are increasingly demanding a consistently high quality of service regardless of where they are or what device they are using. Video as a percentage of total network traffic continues to rise, and the exponential growth in data traffic isn’t about to slow anytime soon; operators can’t afford to match this growth with spending on new transport.
These problems can be addressed by implementing application awareness or recognition, which enables the mobile network to understand the characteristics and the behavior of the applications running over it. With application recognition, mobile operators can not only better manage and monitor the traffic flowing on their networks using techniques such as video optimization and caching, it also allows better monetization of that traffic by supporting new service and pricing models.